Posts Tagged ‘Comic Books’

Source:  AdvertisingAge

NEW YORK (AdAge.com) — Every week Ad Age Digital’s Media Morph looks at how emerging technology is changing the way consumers get their information and media companies and advertisers present their messages. This week: Comflix.

WHAT IT IS: Comflix is the first — and, at the moment, only — comic-inspired, ad-supported video network. It turns comic books and graphic novels into free online videos. The company fancies itself somewhere between print comic books and an “X-Men” feature film.

WHO’S BEHIND IT: Comflix takes work from comic-book publisher Platinum and turns it into videos. Together, the two have spawned Splastk, an ad network to make money off the videos.

THE VIDEOS: You won’t find slick, Shrek-like animation. Instead the videos adhere closely to the graphic stills of comic books, using things like audio and voice-overs to up the entertainment factor. Each book is turned into a series of serialized, animated chapters of two to four minutes each.

THE ADS: Marketing messages run in the branded player, a 15-second pre-roll ad and then content; one ad per two- to four-minute clip. Display ads also run as part of the buy. There’s also the opportunity to run branded integration. For example, Harley-Davidson was integrated into a Johnny Delgado comic book and the brand followed the storyline into the video. Splastk is also talking to agencies about original branded comic books.

WHO’S USING IT: Sony PlayStation is the first advertiser on the site. The videos are distributed throughout the web on an affiliate network of sites.

THE BIG PICTURE: Earlier this month Ad Age’s Brian Steinberg wrote about how a slew of marketers, from to AT&T to Campbell Soup were tapping comics as part of their marketing plans — and that the industry’s $32 million in ad sales was set to grow as publishers start moving online. This is prime example, and one that tries to optimize comic books for the high-speed, rich-media web.

18
Dec

Schools add, expand comics arts classes

   Posted by: rodtrent   in Comic Books

Source:  USAToday

CINCINNATI — As a fine arts graduate student in the early 1980s, Carol Tyler felt she had to hide her interest in cartoon drawing from teachers. An art form associated with comic books and comic strips wasn’t considered college material.

Now a professional cartoonist and graphic novelist, Tyler began teaching the University of Cincinnati’s first comics art class last year.

Other colleges also have started such classes as critical and academic respect for comics has grown. Courses that began in 2005 at the University of Alaska Fairbanks are starting to draw professional artists and public schoolteachers. Monroe Community College in Rochester, N.Y., will start its first course this spring.

Applications have increased by at least 50% at The Center for Cartoon Studies in White River Junction, Vt., which was founded two years ago and won state approval this year for a master in fine arts degree

“Schools are now recognizing the creative and commercial value of comics,” Tyler said as she watched students outline their pencil drawings in ink, filling in sections with black or gray tones. “An interest in comics and cartooning doesn’t have to be a secret any more.”

Some students hope to learn skills useful for advertising, film, video game or illustration careers. Some just enjoy comics, and others want to produce comics or graphic novels.

“I started drawing comics when I was about 12, but had sort of put it aside,” said Mariana Young, 25, of Cincinnati, who wants to be a professional cartoonist and produce a one-character series to be published quarterly.

Tyler’s students learn graphic design, composition, lettering, layout and how to draw figures that convey emotion. She also tries to show them how to organize their thoughts to deliver clear and concise ideas.

Story lines have included the impact of nannies on a student’s life and recollections of a colorful grandfather.

The director of the National Association of Comic Art Educators, Ben Towle, said it’s too soon to have hard data on numbers or where new classes are being taught. But the 5-year-old association is fielding many more inquiries about starting classes.

“There are a lot of scattershot courses as opposed to dedicated programs, but you wouldn’t even have seen that five years ago,” he said.

Demand also is growing for established courses, and some schools have waiting lists to take classes.

The number of freshmen in the cartooning major at the School of Visual Arts in New York more than doubled from 2002 to last year. The Savannah College of Art and Design offered comics art in 1992 as an elective to a handful of students. The school now has nearly 300 undergraduates and 50 graduate students pursuing bachelor’s and master’s degrees in sequential art, also known as comics art.

A lot of the credit goes to the emergence in the 1980s of graphic novels offering more complex and complete story lines for more mature audiences. They typically are more durably bound and longer than the floppy comic magazines that told the tales of Superman or the antics of small-town teenager Archie Andrews and friends.

Even traditional superheroes gradually have shown a darker, more personal side appealing to older readers. Many of those series have been collected into more colorful book formats and marketed as graphic novels.

But the young haven’t lost interest.

More high schools and even grade schools are seeking advice on ways to foster student interest in cartooning, said Michelle Ollie, managing director at the Vermont school. The center has had to add a second section to its pre-college workshops to accommodate demand.

The graphic novel’s increased critical acclaim and greater visibility in mainstream bookstores and libraries have contributed to the growing respect for comics art. Educators also cite the worldwide popularity and influence of Japanese comics known as manga — written for children and adults — and the transformation of graphic novels such as Ghost World into Hollywood films.

Schools have seen dramatic increases in the number of female students, attributed largely to manga and graphic novel themes that include romance, historical drama, autobiography, fantasy and mystery.

More schools also are studying comics as literature or creative writing in English departments. And although art educators and students say academic prejudice still exists, there are more academic conferences on comics, and libraries are increasingly carrying comic works.

“With graphic novels and manga, librarians have seen an upsurge in demand the last three to five years and many say manga is their highest circulation material,” Ann Kim, special projects and graphic novels editor for the Library Journal, said. “There is definitely more respect now.”

The comics publishing industry has grown with the broader range of comic types and outlets. Dark Horse Comics’ sales were primarily through the comic book specialty market for years, but now about half of sales are through bookstores, Diana Schutz, a Dark Horse executive editor, said.

John Lowe, chairman of Savannah’s sequential art department, thinks budget concerns have kept some schools from moving faster to add comics art courses.

“But with schools beginning to realize that comics aren’t just for juveniles and more students wanting this, I believe we’ll see comics art classes opening up like wildfire in the next five years or so,” Lowe said.

University of Cincinnati student Danielle Mahar, 21, who is leaning toward a book illustration career, credits Tyler’s class with winning her a job illustrating a children’s book.

“People have grown up with comics, but they don’t realize just how much work and time go into them,” said Mahar, of Strongsville, Ohio. “It’s an art that’s been unappreciated for too long, but that’s all starting to change.”

18
Dec

Marvel shakes things up for comic book fans

   Posted by: rodtrent   in Marvel

Source:  THonline.com

Marvel Comics’ New Year’s Resolution must be to “shake things up.”

Some of the most recognizable superheroes in comics have some very exciting things happening to them in the coming weeks.

The company’s most successful hero, Spider-Man, will be embarking on a new storyline titled “Brand New Day,” which is kind of a fresh beginning for the character, a return to his roots.

If you’re a Spidey fan, what this also will mean is that you’re going to be spending more money to buy the Spider-Man comic book. Three times as much, actually.

Beginning in January, Marvel will be publishing “Amazing Spider-Man” three times per month (up from only once).

The revised publication schedule is obviously a business decision to bring in more bucks. But let’s hope the new artists and writers will be up to the task of a near-weekly Spider-Man series and that the stories will have quality in addition to quantity.

The Incredible Hulk will be putting the “red” in “incredible.” Marvel’s famous green-skinned goliath will be trading his emerald skin for ruby red in the all-new “Hulk” series.

Beginning again with a new No. 1 issue, “Hulk” will be written by Jeph Loeb.

Loeb knows a thing or two about superheroes, having previously written and produced episodes of “Smallville” and “Heroes.”

Artist Ed McGuinness will draw the new “Hulk” book.

I’m not sold on the red Hulk concept. While a cool idea, it seems almost sacrilegious to change Hulk’s skin tones. With a second Hulk movie coming this summer (retaining the green skin on screen), I find it hard to believe that this change will last.

Remember a few months ago when Captain America died? The highly publicized storyline made national news as the patriotic icon was gunned down. Yes, he is still dead. Yes, I think he will eventually come back to life. Thankfully death is seldom permanent in comic books.

However, in the upcoming “Captain America” No. 34, there appears to be a brand-new Cap. Wearing a modified uniform with heavier armor and toting a gun, this new Captain America’s true identity is a mystery. It should be a fascinating story when the real Cap returns from the dead and takes on his imposter.

Finally, Marvel’s flagship title “Fantastic Four” will receive a new creative team in early 2008. But this isn’t just any team.

Writer Mark Millar and artist Bryan Hitch are considered among the finest comic book creators today. They’re kind of the Spielberg and Lucas of comics. Together, they produced the best-selling “Ultimates” series, bringing a sense of realism to superhero comics.

Now they are promising a long run on the “first family” of comics.

Expectations are high, but fans are also skeptical that the books will be released on schedule. Hitch’s art is amazingly detailed but he has a reputation for missing his deadlines. Some of the “Ultimates” comics were delayed up to six months between installments. However, if this dynamic duo can produce a monthly “Fantastic Four” book, it could actually become the top-selling comic of 2008. It should be an interesting year for the good guys.

Dyer is a teacher at Fulton Elementary School in Dubuque.

LOS ANGELES, Dec. 17 /PRNewswire/ — Platinum Studios, Inc., an
entertainment company that controls an independent library of comic book
characters from all over the world, and Comflix Studios, Inc., a Los
Angeles and New York based multi-media company, announced today the
creation of “Splastk,” the first web syndicated on-demand video network
featuring free comic book-inspired animated content powered by the Splastk
player and anchored by http://www.Splastk.com.

    “Adding a dynamic element to the static print comic is the specialty of
Comflix Studios,” said Platinum Studios President, Brian Altounian. “This
partnership not only gives Platinum and Comflix an innovative vehicle to
deliver great comics, it also benefits affiliate websites by supplying
targeted premium content, enhancing overall user experience, while
generating ad revenue.”

    The customized Java-based player, compatible with any web browser, will
host original material as well as aggregate content from multiple sources
to deliver video simultaneously to a growing network of pop culture sites.
Splastk animated videos are free to site users and are sponsored by brief,
pre-roll targeted advertisements that help affiliate sites monetize their
traffic. Companies advertising on the Splastk network will gain direct
access to a targeted, desirable, and elusive audience without having to
purchase multiple inventory on a diverse group of niche well-trafficed
sites.

    Advertisements and creative content will be seen by the coveted
pop-culture core 18-34 male demographic. The network is currently anchored
by a number of sites centered around the web-comics community including
http://www.DrunkDuck.com, http://www.comflix.net.,
http://www.comics2film.com, http://www.topwebcomics.com,
http://www.keentoons.com, and http://www.smackjeeves.com. The partnership
of site affiliates uniquely positions the Splastk Network as the innovator
and leader in advertiser-supported comic book driven programming for the
web. Splastk delivers the difficult to reach male 18-34 “early adopters”,
an audience with interests uniquely focused on technology, gaming,
electronics, movies, music and automobiles. The wide range of titles and
themes in the Platinum Studios Comics library, coupled with the production
capabilities of Comflix, provides brand marketers with unlimited brand
integration opportunities that will further the effectiveness of the
advertising partners’ message.

    “With traffic currently at six million uniques and over 100 million
page views per month, the Splastk network clearly has a big targeted
reach,” adds Comflix Studios CEO, Scott Schneider. “Between the two
considerable libraries of Platinum and Comflix Studios, website viewers are
getting highly entertaining and engaging content.”

    “Hollywood has made the San Diego Comic-Con International into one of
the biggest pop culture events of the year,” said Altounian. “Film studios,
game developers, and advertisers are keenly aware of the influence this
audience has in the success of their products.”

    Current available video titles on the Splastk player include Dracula
vs. King Arthur and The Last Sin of Mark Grimm from Comflix Studios, as
well as Dylan Dog and Sidekicks from Platinum Studios. Upcoming planned
productions include adaptations of Platinum’s Hero By Night series and
Cowboys & Aliens.

    About Comflix Studios

    Comflix Studios is a company with the technical, creative and
production capabilities to create a new generation of comic book based
entertainment for online distribution and portable video devices. Comflix’s
objective is to combine proprietary technology and world-class creative
talent to transform print comic books into mini-epic entertainment
experiences. Special effects and Hollywood production values are
incorporated in to the Comflix process to expand the print comic book in to
a new exciting entertainment experience for the emerging digital
marketplace.

    About Platinum Studios

    Platinum Studios, an entertainment company that controls an independent
library of comic book characters from all over the world, which it adapts,
produces and licenses for all forms of media including print, film, online,
mobile / wireless, gaming, and merchandising. Platinum Studios’ library
contains more than 3,800 characters spanning a full range of genres and
styles, and also includes properties such as http://www.DrunkDuck.com, the
industry’s preeminent Web comics community. Working with leading companies
in the entertainment and new media sectors, Platinum is a recognized leader
in the creation of new content across all media platforms. Platinum Studios
– Comics Fueling Media EVERYWHERE!